Digital Marketing and Strategic Planning:
With over 2 decades of experience in the digital marketing industry, I have held significant roles at Digital Outsource Services, including Head of Digital Marketing and Head of Search Engine Marketing. As a leader, I have managed various marketing channels, executed international marketing strategies, and fostered team development. In parallel, as a Co-Founder and Director at Web & IT Solutions International cc, I have honed my technical skills, focusing on mobile integrations, website and CMS development, and SEO optimizations. My early career as a Web/Back-end Developer allowed me to gain hands-on technical experience, particularly in creating clean interfaces and intuitive interactions. Across all roles, I have consistently displayed strategic leadership, innovative thinking, and a strong commitment to team growth and continuous learning.
With AI tools emerging all over many new marketing and business opportunities present themselves everyday. I am keen to explore more of these in line with marketing automations.
I have experience in a wide range of niches, markets and channels. I love to work with clients to improve their business, drive growth and expand on business opportunities to grow the bottom line.
Combining the best tools with your business flows can greatly improve your business efficiencies. Partnering on creation and sourcing of these opportunities can drive up revenues and reach a lot.
From standard SEO, GA and AI Tools training to custom tailored training programs for your team. I love creating and facilitating skills development with a keen focus on business KPIs
Leveraging advanced analytics and reporting tools to drive strategic decision-making and achieve business goals by blending various data sources and platforms.
Skilled in conducting comprehensive technical audits to identify opportunities for system optimizations and ensure compliance with industry standards.
Proficient in implementing growth hacking strategies to accelerate business growth and enhance market presence. Identify the opportunities and create the roadmap.
Experienced in performance marketing strategies, driving measurable results and maximizing ROI on marketing spend. Scale existing and add new.
Creation of the first web based online home loan system in South Africa. We had to create a web interface and standardize all communication and API integration with the various South African banks to submit the home loan applications electronically to the banks
Building the national system to manage and coordinate imports, exports, dealer assignments and general reporting for inventory and auditing purposes. Security, speeds and multi users integrations where key elements here. Various automations was included here.
National property group. Public website and back office to manage branches, agents, house listing, technical schema implementation, commission, onsite listings and website speed optimization to enhance user the experience and ensure the website works efficiently.
Advances was a short-term loan provider who procured short term loans for their clients based on the client’s available equities/assists. Creation of various B2B relationships as well as the establishment of a support team for individual and business partners.
National school directory with key SEO performance across 75,000 core keywords for more than 40,000 schools in South Africa. Implementation of Google news, SEO, Schema, Social automation and news syndications services across multiple channels
Online Food community with 300,000 active followers. Content management, distribution and creation from website, to the various social platforms alongside monetization and growth strategies for business across multiple channels and geographic regions
Degree
This course brought together main subjects from three disciplines - Information Science, Computer Science, and Informatics, providing a strong technical base which could be translated into business and facilitated communication between technology and business. Some of the main subjects I studied included Business Management, Economics, Statistics, Mathematics, Financial Accounting, Artificial Intelligence, Programming and Advanced Programming, Systems Development, Data Structures and Algorithms, and more.
Certificate
This course covered all the legal and financial instruments used to run a business in South Africa, with a focus on measurement, planning, and business principles. The curriculum also included advertising and marketing concepts, which have been invaluable in my professional career. By completing this course, I gained a comprehensive understanding of the essentials of entrepreneurship, which has informed my approach to business development and management.
Workshops
Ungagged Masterclasses
- Advanced Link Building
- Advanced Technical SEO Solutions
- Local SEO
Pubcon Group Workshops
- Advanced Technical SEO Techniques
- SEO Fundamentals
- Advanced: Core SEO and SEO Tools
- Facebook and Social Media Advertising
SMX Advanced
- Advanced Technical SEO
Blackhat.com
- Application Security - For Hackers and Developers
- The Web Application Hacker's Handbook - 2012
- Application Security - For Hackers and Developers
- Information Operations - Influence, Exploit, And Counter
- Tactical OSINT
- The Mobile Application Hacker's Handbook
- Web Application Hacking - Journeyman level
- Offensive Mobile Reversing and Exploitation
- OSINT Techniques and Methodology
- Advanced Code Injection for Attackers, Defenders, And Developers
- Advanced Practical Social Engineering
- Advanced Web Attacks and Exploitation
London
I have had several roles here spanning across a variety of channels including SEO, SEM, PPC, Appstore, Social Media, Paid Channels, R&D, Brand Protection, TV Support, and video platforms like YouTube. My role involves international marketing with a focus on acquisitions on a global scale using localized targeting.
My role extends to partner, supplier, and agency management, as well as monitoring financial performance and basing projects on the results. I have also been in charge of risk management for all branded web and app store assets, brand protection, revenue maximization, and the initiation of global growth initiatives across all channels to identify areas of opportunity and scale. I have supported market entries and planning in new regions and been responsible for coming up with new ways to acquire players, measure their value, and then implement successes with scalability in mind. I have also explored new technologies/platforms and new marketing channels.
Cape Town
Key areas of my work include mobile integrations such as SMS short codes, 2-way messaging, and app integrations. I have also been involved in website and CMS development services, mobile app development services, and mobile, speed, and SEO optimizations. Furthermore, my role includes the development and maintenance of affiliate platforms and the management of mass mailing & RSVP systems. Through strategic outsourcing of relevant projects, I have effectively coordinated multiple teams and managed a publisher network, while also leading content growth campaigns and handling media sales on platforms like Google Ads and Microsoft Ads.
London
Leveraging the latest in marketing technologies and AI to develop and implement innovative marketing strategies. Ensure data accuracy and collection, and to derive valuable insights from analytics data. This data-driven approach has allowed us to optimize our marketing efforts and achieve significant growth on a global scale.
Exploring new technologies and platforms and integrating them into our marketing strategy.
Strategic planning, team development, partner and agency management, financial performance monitoring, and brand protection. Through a combination of technical expertise, innovative thinking, and leadership, I aim to drive digital transformation and achieve marketing excellence.